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Jul. 26, 2026

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stair-step

  • Nissan Removes Top Stair From Dealer Incentive Program

    Automotive News reports Nissan has revamped its stair-step incentive strategy for 2026, eliminating a $1,200 per vehicle bonus for U.S. dealers who reach 110% of their quarterly sales goals. +

    Jan. 5, 2026

  • Nissan Revives, Expands Stair-Step Incentive Program

    A memo sent to Nissan dealers and reviewed by Automotive News’s Urvaksh Karkaria suggests the automaker has launched an aggressive new tiered sales bonus program. +

    Feb. 5, 2025

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