Cars.com and Salesforce are testing DealerCloud, the companies’ new customer relationship management system, at California’s Del Grande Dealer Group ahead of a wider release. +

Fullpath is beta testing its Agentic CRM with a select group of dealers and will demo the new, AI-powered customer relationship management system at NADA 2026. +

Fullpath has acquired Fuse Autotech’s Dynamic Payments solution in an effort to deliver personalized offers in real time to car buyers on Fullpath’s “AI-first” Customer Data Platform. +

Fullpath reports the majority of car buyers and lessees are comfortable with AI and a partial or fully online transaction, raising expectations for a seamless dealership experience. +