A Dealer Savvy review of 100 U.S. dealership websites finds 84 are effectively invisible to ChatGPT and other AI-powered tools consumers use to research and select vehicles. +

Only 25% of Americans surveyed for Cox Automotive’s 16th annual Car Buyer Journey report used AI tools along their path to purchase, but that group outpaced all others in reporting the highest levels of satisfaction. +

Commercial vehicle buyers are becoming increasingly comfortable with the ChatGPT-style interfaces integrated into fleet management software, creating a new opportunity for forward-thinking dealers. +