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Jul. 26, 2026

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Automotive Brand Retention and Defection Report

  • Brand Retention Ticks Up Despite Widespread Defections

    Reynolds and Reynolds reports sales retention ticked up to nearly 44% in 2024 despite the fact that 24 of 38 brands saw a decrease in repeat buyers, including one that finished in the single digits. +

    Feb. 17, 2025

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