U.S. dealers sold more than 233,000 full-size pickups in December, propelling the average new vehicle price to a record $50,326 as incentives helped offset affordability concerns. +

The latest new vehicle sales reports show U.S. dealers sold more vehicles in 2025 than in 2024 but performed better in the first three quarters of the year than in Q4 and December. +

Protective’s Rick Kurtz urges dealers and agents to maximize F&I product sales by treating every presentation as an opportunity to help customers manage affordability and mitigate risk. +

Edmunds reports the average transaction price for a U.S.-sold pre-owned vehicle increased by 5% to $31,067 in the third quarter, accompanied by a four-day uptick in lot times. +

Each of America’s six largest publicly traded dealer group say gross profit per new vehicle retailed declined on a year-over-year basis in the third quarter, some by double digits. +

TransUnion’s Q3 2025 Credit Industry Insights Report finds a growing disparity among U.S. car buyers seeking auto loans, who increasingly find themselves in the highest- and lowest-risk credit tiers. +

NADA analysts say waning demand and affordability issues are depressing sales team earnings, Nevada leads the nation in average payroll and bigger dealers continue to gain market share. +

Kelley Blue Book reports the average transaction price for a U.S.-sold new vehicle exceeded $50,000 for the first time in September despite increased incentive spending. +

In a post-tax credit world, CarEdge’s Justin Fischer believes the same EVs that sold themselves through government incentives are being sold just as effectively by family, friends and coworkers. +

Edmunds reports the average amount owed on upside-down car loans reached a new record of $6,905 in the third quarter as more new car buyers traded in vehicles burdened by negative equity. +